This page is for you to showcase your results as a consequence of you implementing any of the suggestions and ideas you’ve either taken from the book: Seven Steps To Improve Sales And Cash Flow, or from working with me and my team, whether that is following a 20-minute consultation, or a strategic meeting requiring a more detailed and expansive solution.
In the meantime, I’d like to share with you some of the inspiring and encouraging stories that have been previously reported elsewhere, and some stories from entrepreneurs and business owners you may not yet have had the pleasure of meeting:
(a) Brian Tracey, in a blog post, talks about the 3 enemies to conquer to increase cash flow, being: (1) stepping out of your comfort zone; (2) discouraging learned helplessness, which is about how to avoid getting overwhelmed; and (3) avoiding the path of least resistance i.e. doing the things that matter no matter how difficult they are, or perceived to be. You can follow this fascinating blog on: http://www.briantracy.com/blog/business-success/3-enemies-you-must-conquer-to-increase-cash-flow-learned-helplessness-successful-people/
The article then goes on to say that there is only one real source of cash flow and that is customers and sales. It also quotes a great line by Stephen Covey: “…the main thing is to make the main thing the main thing….”. It follows, therefore, that the main thing to generate cash flow is customers and sales.
(b) Tim Ferris, author of The 4 Hour Work Week has a valuable blog showcasing some of his successes, which I’d like to highlight here because they exemplify a number of fundamentals for all new and established business owners to take careful note of. I’ll let you click on the links below to read the full blogs.
The first success story where I’ve summarised the key points is entitled “LapDawg” by Tonny Shin:
- The appraisal of skills needed to “buy in” and joint venture with;
- The principle of ROE i.e. return on effort, and not just return on investment;
- Improve your on-line presence, in terms of expanding your potential markets, and making your own communications more efficient in terms of saving time etc.
- Understanding your existing pricing structure, and being bold enough to raise prices (adding perceived value).
- Promoting your business – use the services of someone who understands how this can be implemented to generate cash.
- Embrace the benefits and opportunities of social media
Then, there is “Butterfly Repellant” by Timothy Spencer, which highlights:
- Promote your business the right way.
- Go the extra mile with customer service.
Whilst “ClockSpot” by Jason Ho emphasises:
- The power of delegation, outsourcing and, hence, the whole principle of leverage.
- Test and measure your marketing efforts, and then test and measure again and again.
- Understand and know your client spend.
“EarPeace” by Jay Clarke is a very interesting story. Consider the following:
- Why rent physical premises when you can rent on-line?
- Control stock levels;
- Ask for customer feedback;
- Build your contact network;
- Use PR to promote your product/service.
Alissa Kraisosky has a nifty line of footwear, appealing to almost everyone. Reflect on this:
- What can you do to make your product/service stand out from the competition?
- How can you tailor your product/service to other markets?
“Hewley L-Carnitine Shampoo” by Daniel Bradley appeals to both sexes. The ultimate market reach? How about this then:
- Know your competition, and what can you do so that you have no competition i.e. what can you do to give you the edge, your USP (unique selling position/proposal)?
- Build your social media presence.
- Automate as much as you can, and focus “on” your business.
Here are the links, with thanks to Mr. Ferris and the contributors to his blogs.
Virtually all of the above numbered points are covered in the approach by The Cash Flow Consultancy to resolving sales and cash flow problems. The book: Seven Steps To Improve Sales And Cash Flow, gives you an insight into the possible and practical solutions to resolving those issues.