Book

The recently published book, Seven Steps To Improve Sales And Cash Flow, was written to help business owners and entrepreneurs overcome two problems: one perceived; and the other, real.

The book is designed to tackle two of the most pressing issues for new and existing businesses–sales and cash flow; and to then show how additional cash can be generated from existing assets.

Whether you require a solution to a niggling problem, or whether you are struggling to get to grips with an issue that you are worried will get out of control, then this book is packed with tips and useful suggestions to get your cash flowing freely into your bank account – and not out of it.

The book will enable you to discover:-

(1) How to critically assess your sales and marketing methods.

(2) Why profit is not cash, and the difference between assets and liabilities.

(3) How to generate cash quickly from your assets.

(4) How to find your top 3 hidden assets.

(5) How to improve your systems.

(6) Why you must never take your eye off the ball.

(7) Other critical factors to be aware of.

With the benefit of The Cash Flow Consultancy working alongside you to guide you through the cash flow maze, you can be assured that there will always be a solution to your problem.

During the lifetime of The Cash Flow Consultancy, success stories will be shown on the Success Stories page of this site. The reason for sharing the success stories of others is partly as an inspiration, and partly to help promote that business.

Jeff is now available for a limited number of speaking engagements. Please contact Jeff by e-mail at [email protected]

 

Daniel Bennett, Managing Director of Bennett Design.

http://www.bennettdesign.co.uk/

“….We are always so busy in our businesses, often doing what we are really passionate about (in our case creating powerful branding, websites, print, events and exhibitions), that sometimes we forget why we are doing it – for profit and cash generation.

One of the biggest mistakes I made a number of years ago was to measure success by turnover; I am now a true believer in the often heard: “Turnover is vanity, profit is sanity, cash flow is reality”. So what changes did we make to improve our profitability and cash flow?

Boring, I know, but we always know our figures and we do produce monthly management accounts showing profit and cash flow. Sometimes I hear people say: “I use my bank statement to know where my business is at.” I do not know how they can manage their business like that, as it takes no account of debtors and creditors.

When you have got figures you can start to see where the bottlenecks are. When you know who the slow payers are, you can do something about them. You can also see where most of your expenses are too, and it is likely you will be a bit surprised (cars cost a fortune to run), and then you can work on reducing those costs. And remember it is often far easier to save money on the biggest outgoings, which has a far bigger impact on your finances, than trying to save a quid on photocopier paper or something similar.

One of the biggest impacts on improving our cash flow was asking our customers to pay upfront, or monthly for the work we had done, rather than waiting until the end of the project to invoice, and waiting and hoping we would get paid quickly. Early on we worried we would lose business by asking for early payment, or at least a deposit upfront, but in reality, if your new customer genuinely understands the value you give, and they want it, they will pay.

Those are a few of the easier things you can do, but to make the biggest difference, you should increase your prices! “Easier said than done” you think, but do you think you are too cheap at times due to competitive pressures? The best thing you can do is clearly differentiate yourself from your perceived competition, effectively communicate the full value you give to your customers so they really understand your offer, and charge the right price for it…..”